This role is to support marketing campaigns across print, broadcast, and online platforms to ensure that products and services meet customer’s expectations and to build brand credibility, which includes fulfillment coordination, monthly plans, and digital assets management while executing How/Where to Win in e-commerce source of business. Besides unlocking opportunities to drive scalability Offline & Online, this role will deep dive into analysis in the FMCG channels (Hyper, Super, CVS, Pharmacy, Independent Stores, and Grocery stores) in terms of strategizing and supporting stakeholders in business decision-making.
You will play an essential role to:
I. Brand Marketing
• Account development of new revenue streams with the right product assortment, enhanced visibility, and right pricing to drive conversions in the relevant channels/platforms.
• Develop clear activation plans by category/brand by identifying and leveraging relevant key weeks (seasonality) to win in the category.
• Develop and align promotional content supported with online and offline content throughout the shoppers path to purchase.
• Develop and implement digital activities (TikTok/Facebook/Instagram…) to promote and deliver brand messages to target consumers.
• Deploy and improvise performance review dashboard for effective tracking to ensure KPIs are met and identify growth opportunities.
• Weekly & monthly performance review/operating what works (what to be continued) vs what doesn’t (what to be improved) using key metrics (NOP, ROI, CPM, CPE, CPC, CPV, CTR, GMV) and competitors’ activities (4Ps).
• Identify strategic business partnerships to grow together as relevant key partners and implement customer retention and loyalty programs.
• Internal communication through regular connections to share progress & executions.
II. Trade Marketing
• Monitor the execution of Retail Communication plans by third parties/activation agencies in a respective territory.
• Ensure consumer pricing policy indices in the key outlets are respected and maintained.
• Execute all activities relating to Retail Engagement Programs in a respective territory.
• Ensure that continuous feedback is collected from the field on new market trends, channels, or any consumer & competitors’ movement within an assigned territory and update the Channel Manager on time.
• Engage and influence the retailers.
• Effectively manage all the Cycle activities in the outlets within a territory
• Manage the effectiveness of consumer engagement activities carried out through Sales Activation in the outlets under his responsibility.
• Provide necessary information on the ROI for each outlet.
• Constant feedback on competitive movement.
• Ensure all reports & feedback are gathered and collected and submitted on time as per cycle instruction.
• Manage all assigned materials and equipment securely and efficiently to maximize the use of organizational assets.
• Monitor competitor brand performance.
• Execute the Merchandising Plan effectively for a respective territory.
• Other tasks assigned by the line manager.
